Wednesday, June 23, 2010

A 25g ecstasy called Maladu

Mom was here for an entire week this time around, which meant that any food without the high

carb is unhealthy. On top of those liberal servings of intoxicating sambar, rasam and more sadhams, I did give in to her bait on "Maladu" without much ado.
Visits to two provision shops, aavin booth later, the preparation started. For those that dont know what 'Maladu' means, its what sages seek in abodes of himalay. You know it is nirvana when your tongue refuses to gulp in the residual taste of maladu for the want of eternal pleasure. To shower lesser justice to the phenomenon, Maladu is just a mighty version of Laddu made with roasted bengal gram, liberal amount of ghee and fried cashew nuts, all rolled into a ball shown next.
Eating method: Well, like all good things in life this needs to be relished like a note from a smooth playing violin. Toss it onto your mouth, roll it with the tongue, sip the melt and bite in for a gush of passionate sweetness to engulf your mouth. For the connoisseurs out there, microwave it for 20 seconds and realize the first brush of hot massage of a sweet ball on your tongue.
Question to wife and other marwadi types:
At about 125 Rs. raw material cost and 10 Rs of fuel, would it not mean a nearly 100% margin at the retail level (Lets say 30% after labor, infra and social media PR).
I think this is a better way to change the world than my uber-cool enterprise social network & group buying ideas.
No VCs, No term sheets, No option pools, No vesting,No Series A, B , C funding..
Aah! Nirvana or just "maladu"..
Perhaps I should latinize a bit and make it Ma' Laude (which literally means Mom Honorable). Topical!

7 of my fans were here!:

Sriram on 8:25 AM said...

It's 1:18AM here. I am watching ENG vs SYN, half hungry...and I read about Maladu. Idhu anyaayam :D Maladu. Slurp slurp. *sigh*

Ma'Laude - haha. good one!

More than maladu, I actually feel like having Manoharam now. I miss my paati & Grand Sweets.

pavi on 6:32 PM said...

Good one. Loved the title ! I so want to eat one right now !!!

Ashwin on 8:01 PM said...

@ Sriram

These are some pleasures of being back in India. Talking of grand sweets, I just bought some snacks from them..Since there is so much "kannu potufying", lemme not list them..

@ Pavi

There is a canned jamun available in many indian stores which is equally divine and comes cheap also..Something like 5 $ for some 10-15 small pieces..Dont miss!seas

JoshiMukard on 1:17 AM said...

Ma'Laude is a better name as Maladu also means 'non-reproductive', which may not be an auspicious name if you are starting this 'urundai' business.

Ashwin on 2:30 AM said...


Hahahaha..I should make Ma' Laude like a rugby ball so that no one says I am in 'urundai' business.

Its actually maa-laa-du. In fact, considering the ingredients I should position it as an aphrodisiac.

J said...

yumm! thanks for at least putting up a pic!

Bhargavi on 3:24 PM said...

anyayam :( It has been more than 4 months since I have seen sweet and no India stores near by....

Imagine googl'ing ladoo to see pictures!

Let the belly button be surrounded by another .5 kg of flesh.. thathasthu!


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